Facial Skincare Market. Innovation is the main driving force for the development of China’s facial skin care products market. According to Mintel GNPD (Global New Products Database), the proportion of essence/essence-related products rose from 10% to 13% in 2012-2014, rapidly growing to the Fastest growing subcategory. july 3 beauty Mass VS. High-end Whether it is the mass market or the high-end market, serum/serum products have sprung up like mushrooms, and countless product claims and usage occasions have emerged. From 2012 to 2014, claims related to botanical and herbal ingredients in mass products and affordable boutiques increased. According to Mintel data, eight out of ten (80%) consumers choose to buy such products because of moisturizing/moisturizing.
Skin Tone Brightening
However, these claims are not represente at the same level in new premium products, which focus more on anti-aging benefits such as reducing fine lines, smoothing wrinkles, and firming skin. Chinese women regard white skin as their beauty. According to Mintel data, in the whitening category, high-efficiency hydration (44%) and skin tone brightening (40%) are the most popular additional functions among consumers, and they are all used by Chinese consumers. The important effect pursued by skin care products. Such a simple and straightforward claim as “whitening” still occupies a strong position in the mass products and high-end products of the serum/essence category, but there is no significant growth between 2012 and 2014. At the same time, skin brightening/anti-darkness claims are gaining popularity.
Years Skin Care Water Containing Facial Skincare Market
Essence/Essence has become the fastest growing sub-category in the past two years Skin care water containing essence is Beauty American popular From the perspective of product texture, Mintel found that in recent years, products containing essence have shown a growth momentum, and most them are toners containing essence. While such products first appear in the high-end market (SKII is best known for them), more and more mass brands and reviewe boutique brands are launching their own products. Products claiming to be essences or direct essences are also gaining popularity among Chinese consumers. Essence stock solution refers to the high concentrate essence extracte from natural ingredients. which is use to support specific functional claims and meet consumer needs. They are considere intensive treatments and help the skin rejuvenate quickly in a short period of time.